Certified Mobile Marketer (CMM) Certification

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Attend DigiMarCon Orlando 2022, Get Certified!

We are proud to announce that one of the Training Workshops at DigiMarCon Orlando 2022 will be an exclusive ‘Certified Mobile Marketer’ Workshop facilitated by Robert Fleming, President of the eMarketing Association (eMA), the largest association of Marketers in the world. In this must-attend workshop Robert will cover all you need to be successful in this emerging and fast growing mobile environment including the syllabus for the CMM examination.
After attending the ‘Certified Mobile Marker’ Workshop attendees will be eligible to take the eMarketing Association CMM examination at their convenience online. There is a 2 1/2 hour time limit to taking the online exam which consists of 50 multiple-choice questions that tests your knowledge of concepts and specifics in mobile marketing covered in the Workshop.

The cost to attend the ‘Certified Mobile Marketer’ Workshop is just $195 (which includes the $149 examination fee).

Why Become Certified?

Today’s marketing environment and Eco structure are heavily influenced by the proliferation of smart phones and tablet computing. This change is influencing email, search, advertising and social marketing with an impact as dramatic as the introduction of the laptop 20 years ago. Marketers today need to be knowledgeable in multiple marketing channels and strategies, and Mobile Marketing is the most important marketing channel to arrive since the invention of the desktop computer. The Certified Mobile Marketer designation assures that Mobile is a part of your marketing expertise. Mobile Marketing is undergoing a period of unprecedented growth. Becoming Certified adds an unparalleled professional distinction to your marketing credentials by validating the knowledge obtained while working in the Mobile Marketing industry.

Benefits of Professional CMM Certification:

  • Professionalism – Certification indicates a high level of professionalism to your coworkers, customers and clients, increasing your consultative value.
  • Leadership – Certification signifies that you are dedicated to continuous improvement of yourself and the professional standards of your staff.
  • Recognition – professionals receive a personalized certificate, and the privilege of using the CMM designation on their letterhead and business card (i.e. Joan Smith, CMM)
  • Knowledge – Certification will improve your understanding of the most current sales and marketing processes and trends.
  • Achievement – Only a small percentage of eMarketing executives achieve certification, indicating you are a leader in the eMarketing profession.

CMM Examination Guide

  • Objective – The accreditation/certification of an individual as Certified Mobile Marketer. This provides a credential that indicates competence in the mobile marketing arena, thereby establishing credibility for that individual.
  • Purpose – To certify an individual as competent and capable of performing mobile marketing functions utilizing current technological processes and established marketing techniques.
  • Process – To measure and evaluate the social marketing knowledge, understanding, and ability of an individual through a 50 question examination. The exam is taken online at your convenience, no scheduling is necessary. You receive your result instantly upon completion. If you fail the exam on your first attempt you may retake the exam at no charge after a 3 day waiting period.
  • Benefit – Upon successful completion of the examination, you may use the CMM designation on websites, resumes, and bios and for any other appropriate application. Certified individuals are entered into an eMA data base for employers, or customers to verify certification status. Certification demonstrates your ability in the social marketing arena, and your commitment to professional development.

CMM Syllabus

The CMM Syllabus competencies include the following;

  • Knowledge of Mobile Marketing Services
  • Knowledge of Mobile Marketing Infrastructure
  • Knowledge of Mobile devices
  • Knowledge of MMS
  • Knowledge of SMS
  • Knowledge of Push notifications
  • Ability to set up QR codes
  • Ability to adhere to privacy regulations
  • Ability to understand iOS and Android operating systems
  • Ability to communicate with IT and web designers
  • Ability to download apps
  • Understanding of basic eMail marketing
  • Understanding of basic marketing principals
  • Understanding of different mobile website solutions
  • Understanding of basic mobile marketing technology on the Internet
  • Understanding of mobile devices and social management programs on those devices
  • Ability to monitor relevant metrics of a social marketing program
  • Understanding of basic marketing principals
  • Understanding of the assets required for a mobile marketing program
  • Understanding of basic writing skills for producing content on mobile sites
  • Understanding of frequency and relevance of content for SMS marketing programs
  • Understanding the evolution of mobile media
  • Knowledge of Spam and its consequences on mobile programs
  • Knowledge of linking, mobile and its effect on SEO
  • Understanding of B to C vs. B to B marketing
  • Understanding of the use of photography in mobile marketing
  • Knowledge of the difference between dynamic mobile sites, standalone sites and adaptive sites

Staying Certified

Your certification does not have an expiration date; however, you may re-certify at any time by documenting your participation in continuing education and other professional development activities. After you become certified you will receive complete information on re-certification.

The DigiMarCon Difference

Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing, Media and Advertising Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year

Global Event Series

DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5-Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing, Media & Advertising Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

Safe, Clean & Hygienic Event Environment

The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;

  • Limiting Venue Capacities to allow for Social Distancing
  • Health and Safety Protocols
  • Safe Food and Beverages and Food-handling
  • Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
  • Sanitation and Disinfection of Common and High-Traffic Areas
  • Physical Distancing Measures Between Attendees
  • Social Distancing Room and Seating Configurations
  • Non-Contact Thermal Temperature Scanning

Hybrid Events: Attend In-Person or Online

DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.

High-Profile Audience From Leading Brands

DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.

Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning