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Key Takeaways

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Did you miss DigiMarCon Orlando 2020?

In April marketers converged on Baltimore for the world-class DigiMarCon ORLANDO (#DigiMarCon).

Here are key takeaways from the conferenceyou need to know

 

Search ExperiencesA New Generation of Branded Search
Aaron Polmeer, Chief Executive Officer, Search Experiences

Aaron shared his journey of starting Search Experiences and how he came up with the idea of DigiMarCon Conferences. The marketing technology landscape has changed drastically from 150 in 2011 to nearly 1900 companies today. Search Experiences has found opportunities to innovate in search and pioneered a Branded Search Solution.

  • We currently have content controlled web results in mainstream search engines. What if I could make my own customizations and get unbiased results in a personalized search engine? Currently search engines are generic, bland, impersonal, ‘one-size-fits-all’ experiences. This is an opportunity to provide a branded search experience tailored to my interests.
  • Traffic comes directly or indirectly. If the search engine was themed around the brand the user would receive custom branded search page and search results. Custom sidebar content. Browser toolbar. Web enabled site search widget that can replace any typical website site search bar.
  • Through normal user behavior, branded search solution can be activated. Everyone exits. Where do they go next? Behavior is search engine to website to search engine. Activate your branded search solution when the user exists and extend the time they are engaging your brand.
jacobLeveraging Your Personal Brand on Social Media
Jacob Curtis, Owner, Branding by Jacob

Own your search results and your social profiles. Create a strategy and a balance around curating and creating content. Target specific people you want to follow, become an active fan, and use social media to creatively build relationships.

  1. Own your personal brand. Own your search results create a website or blog. Who are you what makes you unique. Own your social profiles and secure vanity url’s. Own your face – have a recognizable profile picture. Name to face recognition. Own your reputation, voice & email address. Own the conversations about you, set up google alerts.
  2. Build your personal brand. Grow your community. You have three choices. Curate: constantly source and share relevant content. Creation: consistently create and share unique relevant content with your audience.
    a. Hybrid: Create and Curate Mixture – 60/20/20 60 professional, 20 personal, 20 follow through with strategic. Create = find a niche do it better. Contribute = engage guest blog, comment. Compare = track progress. Commit. Jacob is known for social media tutorials, the social media minute.
    b. Build Relationships: Become a fan, pick two or three industry role models. Be patient, start small, be consistent. Become a friend, provide value, initiate contact.
    c. Building friends on Twitter: 1. Pick a target. Twtrland.com Talk with who that target engages with the most. 2. Secure your targets follow back. Find opportunities, comment, list them on twitter, attend their free webinars, support their latest podcast. 3. Convert your targets friend. Find them, engage them and get them to follow you. 4. Display social proof. Set up visual cues, pinned tween clear bio, professional pic, quality content sharing, mostly cosmetic. 5. Find targeted followers. Use follwerwonk.com, compare users, find overlap more likely to follow back. Find the overlap and not just random people. 6. Follow their followers.
  3. Leverage it and generate results.
3 Dog WriteProximity Marketing and the Impact on the Digital Marketer
Lisa Apolinski, CEO, 3 Dog Write

In sales, if I can get there first, I have a 1:3 to 1:2 chance of getting that business. We must adopt new technologies that allow us to redefine getting there first and provide the opportunity to influence their expectation.

  • Proximity Marketing is location based, provides real time engagement, and helps catch an inbound marketing lead at near-zero point of decision making.
  • luefield, Bluetooth RFID. – Some are very segmented. Very limited in adoption.
  • Keep the adoption rate high. Qualcomm LTE Direct. 1. Universal application. In 2018 (similar to Bluetooth) it will be on all devices, 2. I can engage with others Wi-Fi independent 3. and no battery drain.
  • This provides a new definition of responding first, provides potential to influence their expectation. Expect more competition. Generic messaging won’t be able to compete.
  • Messaging should be relevant, have added incentive and a call to action.
businessesgrowThe Future of Social Media
Mark Schaefer, Executive Director, Schaefer Marketing Solutions
We’ve always lived in a world where we could keep consuming more. How much can we consume? How do we maintain this mindshare with the connections we’ve worked so hard for? You have to be first and you have to be overwhelming. Find an unsaturated niche, create an aggressive strategy based on key words, and nurture an audience that ignites. As technology changes and becomes more mobile, we will have more options of bringing the audience into our world however we want. What does this mean to content, storytelling, and engagement with people? A new frontier will provide marketers without boundaries.

  • Four digital revolutions. www, search, social media + mobile.
  • Every time we get to the end of one of these cycles it gets really hard to be in marketing. If you’re the first it’s great until your competitors figure it out. Stuff today is getting mature and it’s much more crowded.
  • The amount of info coming at you by 2020 will increase by 500%. Do you think it will be a little more difficult in marketing? 75% will be created by consumers.
  • The bumps are associated with technological jumps. We’ve always lived in a world where we could keep consuming more. How much can we consume? Content Shock. Went from 26% of FB followers seeing your stuff down to 6% last year. On average our users can see 1,500 possible stories a day. Drop in organic reach. -30% in the last 12 months. It will have to continue to go down because the wave of content is going up. Epic shit is not a strategy! How do we maintain this mindshare with the connections we’ve worked so hard for? How do we find niche’s where we can maneuver?
  • Mirabeau, only one with a digital presence. 230 videos. 600+ blog posts. This is a family struggling to create this product. Video 222 has over 10mil views. Greatest small business success stories in all of YouTube history. 2k percent audience growth. If you google how to open wine with your shoe you’ll find 6-7 videos made before this one. It wasn’t an original idea. Why did this ignite? The others were novelties. Steve had spent 2 years developing a passionate audience that loved him. It transcended SEO.
  • Today a lot of conversation is built on traffic. SEO isn’t a strategy to get people to connect and share.
  • The dilemma. People share content for intrinsic emotional reasons. Companies want you to share their content for economic reasons. You can trick them into clicking the link but you can’t trick them into sharing.
  • The FOURTH circle… Wearable, augmented reality and advanced filters. Zite is like the Pandora for content. The more it learns about the stuff you like that is what it filters to you and it becomes addictive. Create immersive interesting experiences that invite people out. Through wearable technology where we don’t need an opener. We don’t have to worry about Wi-Fi or if we have the right app. It’s like the air we breathe. We can bring them into our world however we want. What does this mean to content, storytelling, engagement with people. Marketers without boundaries.

The DigiMarCon Difference

Business and marketing professionals have a lot of choice in events to attend.
As the Premier Digital Marketing Conference & Exhibition Series worldwide
see why DigiMarCon stands out above the rest in the marketing industry
and why delegates keep returning year after year

Global Event Series

DigiMarCon is the Largest Digital Marketing Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 10 countries (United States, Canada, Mexico, Australia, United Kingdom, Netherlands, Singapore, India, United Arab Emirates and South Africa), across 15 cities (New York, Toronto, San Francisco, Houston, Los Angeles, Chicago, Orlando, Sydney, London, Amsterdam, Singapore, New Delhi, Dubai, Johannesburg and Online). Wherever you are located there is a regional DigiMarCon event nearby you can attend.

5 Star Luxury Event Venues

DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

Extensive & Memorable Networking Experiences

Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

Premium Comfortable Meeting Spaces

At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a desk, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with desk enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

Value for Money & Generous Discounts

DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

Collaborative Learning & Audience Participation

Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 70,000 members to our Digital Marketing Professionals Group in LinkedIn (visit https://www.linkedin.com/groups/2661359/). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.